2020年4月19日星期日

Marketing in the News


What should entrepreneur do during the strike of coronavirus attack?

I love to watch cooking show, such as “Master Chief” and “Hell Kitchen”. Gordon Ramsay is undoubtedly my favorite celebrity chief. “It is fxxking raw!”, I was never believed myself will be relief hearing F word before.

On March 19, 2020, Gordon Ramsay post a letter on Instagram, talk about the crisis of coronavirus, and unfortunately decide to close all his restaurant in London, everyone keep safe and people can come through this. Letter sounds lovely, but what he wasn’t say is there is 12 restaurant in London under Gordon’s name and over 500 employee, their contract will be abort after April 17, and there is no guarantee that employee can go back to work after the crisis.

I know this is a difficult decision for Gordon. It is a hard for most business this year except company like Zoom, Amazon. I would not say his decision is wrong, but lack of humanity. Because of coronavirus and social distance, there is no revenue from restaurant, and no money to pay wages. Gordon just decide to fire everyone with prepaid wage one month. People tweets a post about another Asian chief Andrew Wong ( One Michelin star) who also closed his restaurant but he did not fire his employee, and provide 50-100 cuisine box for home isolation people, and it is free. As an adult, we know this world is complex and ruthless, we do not know if Andre Wong’s decision will harm himself after a while, make him and his company getting worse, even worst consequence. 

According to an employee from Gordon’s restaurant, lots of people deicide not to go back to their position after the coronavirus crisis, because Gordon Ramsay’s act is really discouraging.

After seeing all the event, I would say I might do something differently. There is lots of ways to try for saving the company before this extremely action. Layoffs like this might help the company to survive for the crisis, but it will harm the future of the company. It is unacceptable for the partners and employees.





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